Value proposition
The vaguer value proposition is the more of proposition and less of value it consists
One-liners (English)
One line – one kill.
Product and Marketing
They say the product manager puts the product on shelf and marketing manager takes it off the shelf. It is all wrong. These two if working effectively eliminate a need for the shelf.
Golden Circle
Know the Golden Circle marketing theory of Sinek? It always sounded familiar… Jesus Christ in the garden of Gethsemane talking to the Father: “You’re far too keen on where and how, but not so hot on why.” (c) Webber. Marketers, now you know…
Chess
There is no danger when AI wins a chess playing with a human. Now the danger starts when AI realizes that it actually plays a chess.
Single
– Are you single?
– No, I am double…
Silence
Silence as a response doesn’t suggest an acceptance but negligence.
Growing business
If the business is growing really well, you gotta check the reporting system. Something went wrong there.
Business person
When a business person becomes a politician, his supervisor should fire him.
RRR
There are three R that describe the daily activities of a manager. Reach. Request. Report.
Effective sales
Before the call with the sales representative of that company, I was 100% sure I’ll be buying from them. It is a fifty-fifty now after the call.